An appraisal of economic viability of the proposed design from a market perspective, taking into account fixed and variable costs and pricing. It is typically a summary about potential users and the market.

• A. Feasibility study
• B. SWOT
• C. Market analysis
• D. Business case

Answer: (C)

Understanding market viability from the perspective of potential users and pricing is what this item examines. It focuses on who would buy the design, how large the market is, and what price those users will accept, providing a concise view of market demand and pricing strategy. While pricing is part of this analysis, the emphasis is on the external market rather than internal cost structures; detailed fixed and variable costs and the full financial justification are usually explored in a business case or profitability analysis. A feasibility study would widen the lens to technical and organizational viability, and a SWOT focuses on internal strengths/weaknesses and external opportunities/threats. Overall, this aligns with market analysis because it centers on the market and the potential users.