Data collected by a user for a specific purpose.

• A. Secondary data
• B. Reach
• C. Primary data
• D. Quantitative data

Answer: (C)

Data collected directly for a specific purpose is primary data. It’s gathered firsthand by you or your team to address a particular question, using methods like surveys, experiments, interviews, or direct observation. Because the data is created for your study, it’s usually highly relevant and current to the objective, though it often requires more time and resources to collect. In contrast, secondary data already exists and was collected for other reasons by someone else. The terms quantitative data and reach describe data type (numeric vs. other forms) and the scope of distribution, not how the data was collected. An example is running a user test and recording responses yourself (primary data) versus using an existing published report (secondary data).