(innovation strategies)

• A. Technology push
• B. Market pull
• C. Open innovation
• D. Incremental

Answer: (B)

This item tests how innovations are driven by the market rather than by technology alone. The best approach starts with real customer needs and market opportunities, then designs a solution to meet that demand. This alignment with what customers actually want improves product–market fit, increases the likelihood of adoption, and helps ensure the development is valuable and focused on solving a real problem.

Technology push, in contrast, centers on new tech being developed first and then finding a market, which can result in products customers don’t yet see a need for. Open innovation involves incorporating external ideas and collaborations, which is valuable but not inherently defined by market demand. Incremental refers to small, gradual improvements rather than a strategy driven by identifying and fulfilling a specific market need.