What term describes a market process where a new idea adoption is actively slowed?

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Multiple Choice

What term describes a market process where a new idea adoption is actively slowed?

Explanation:
Suppression describes deliberate actions within markets that slow down the adoption of a new idea or technology. It captures the idea of actively creating barriers—through lobbying for unfavorable standards, restricting interoperability, or leveraging distribution power to delay uptake. The other terms describe different things: sustaining innovation is about incremental improvements to existing products, not delaying adoption; a target market is simply the group of customers intended to reach; shelved technology is technology that’s set aside, not an ongoing market effort to hinder adoption.

Suppression describes deliberate actions within markets that slow down the adoption of a new idea or technology. It captures the idea of actively creating barriers—through lobbying for unfavorable standards, restricting interoperability, or leveraging distribution power to delay uptake. The other terms describe different things: sustaining innovation is about incremental improvements to existing products, not delaying adoption; a target market is simply the group of customers intended to reach; shelved technology is technology that’s set aside, not an ongoing market effort to hinder adoption.

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