Which category is typically the first to implement a novel idea after the innovators but before the majority?

• A. Innovators
• B. Early majority
• C. First to market
• D. Early adopters

Answer: (D)

After innovators, the early adopters are the next group to put a new idea into practice. They’re trusted within their networks and more willing to try something new than the average person, but they still look for credible information and demonstrations. By adopting early and sharing results, they provide the social proof that helps others decide to give the idea a try. This bridge role is what moves a novelty from a few testers toward broad use. In contrast, the early majority waits for sufficient evidence from early adopters, the late majority adopts even later, and laggards are the last to adopt. First to market is about timing and products, not a specific adopter group.