Which term describes creating a new product by reconfiguring existing modules without changing the overall system layout?

• A. Modular innovation
• B. Incremental
• C. Radical
• D. Disruptive

Answer: (A)

Modular innovation is about using existing building blocks and recombining them to create a new product while keeping the overall system layout the same. By reconfiguring modules that fit together through standard interfaces, you can produce different variants without redesigning the entire architecture. This approach speeds up development, reduces risk, and leverages proven components. In contrast, making incremental changes would add features or small improvements within the same arrangement, not reconfigure the modules. Radical changes would redefine the whole structure, altering how components fit together. Disruptive efforts focus more on market impact and business models than on reusing and reassembling existing modules within the current layout.