Which term describes the drive to create new products based on scientific advances in technology?

• A. Market pull
• B. Technological obsolescence
• C. Suppression (Markets)
• D. Technology push (innovation strategies)

Answer: (D)

Technology push captures the idea that new scientific discoveries or technical breakthroughs drive the creation of new products, with development sparked by the technology itself rather than by immediate consumer demand. When a breakthrough in materials, electronics, or biotech becomes available, companies pursue applications that can use that technology, often shaping markets around what the tech can do. This contrasts with market pull, where products arise to meet confirmed customer needs. A good example is the proliferation of smartphones and advanced sensors that followed advances in display tech, batteries, and processing power—the ideas came from the technology, then found or created demand. The other terms don’t describe this pattern: market pull emphasizes demand-driven development, technological obsolescence refers to tech becoming outdated, and suppression (markets) isn’t a standard way to name this innovation driver.