Which term describes the process where a new idea or product adoption is actively slowed in the market?

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Multiple Choice

Which term describes the process where a new idea or product adoption is actively slowed in the market?

Explanation:
Deliberate slowing of how quickly a new idea or product spreads in the market is described by suppression. This term captures actions or forces that actively hinder or delay adoption, rather than simply improving the product or choosing who it’s for. Sustaining innovation is about making incremental improvements to existing products for the current market, not about slowing uptake. The target market refers to the specific group of customers the product is aimed at, which doesn’t address adoption speed. Shelved technology describes a tech that has been set aside or not pursued, rather than actively slowing its market adoption.

Deliberate slowing of how quickly a new idea or product spreads in the market is described by suppression. This term captures actions or forces that actively hinder or delay adoption, rather than simply improving the product or choosing who it’s for.

Sustaining innovation is about making incremental improvements to existing products for the current market, not about slowing uptake. The target market refers to the specific group of customers the product is aimed at, which doesn’t address adoption speed. Shelved technology describes a tech that has been set aside or not pursued, rather than actively slowing its market adoption.

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