Which term describes the strategy that uses scientific advances to drive new designs, often leading to new products?

• A. Technology push (innovation strategies)
• B. Target audience
• C. Technology transfer
• D. Style obsolescence

Answer: (C)

The description describes technology push: when scientific advances and new capabilities drive the creation of designs and often lead to new products. In this approach, the availability of advanced tech—new materials, processes, or tools—prompts designers to explore what can be built, sometimes ahead of clear market requirements. This is different from technology transfer, which is about moving existing technology from one organization or context to another rather than using fresh scientific advances to spark new designs. Target audience focuses on who the product is for, and style obsolescence relates to fashion-driven product lifecycles. So the concept that best fits is technology push.