Which term describes transforming a product by changing the arrangement or configuration of its components?

• A. Architectural innovation
• B. Chance
• C. Configurational innovation
• D. Competition

Answer: (C)

The idea being tested is rearranging what already exists. Configurational innovation means you keep the same components but change how they are arranged or linked, creating a new product behavior or function without adding new parts. This focused shift in layout or interconnections alters how the product works, rather than changing the components themselves. While architectural changes deal with overall system links, this scenario emphasizes the actual arrangement of the existing parts, which is why configurational innovation fits best. Concepts like chance or competition aren’t about designing a product’s structure, so they don’t apply here.